Bruno's, under competitive pressure from other chains, notably Wal-Mart and Publix, was at that time restructuring its operations, closing unprofitable stores, remodeling others, and altering some of its marketing strategies. However, it left the Piggly Wiggly distribution center in Vidalia, Georgia, its original base. That year, to cut costs, Bruno's moved the Piggly Wiggly Southern corporate offices to Birmingham, Alabama, integrating them as a unit in its home office. By 1993, 57 Piggly Wiggly supermarkets were in operation, located largely in central and southern Georgia, representing 22 percent of its total number of stores. Bruno's acquired Piggly Wiggly Southern in 1988, adding it to its FoodMax, Food World, Food Fair, and Bruno's Food and Pharmacy franchises. is an immediate subsidiary of Bruno's Inc., a food and drug chain company which operates and leases food, drug, and liquor stores in five southeastern states, with the heaviest concentration in Alabama, Georgia, and Florida. To read more original content by The Shelby Report, click here.Food retailer Piggly Wiggly Southern, Inc. It’s more than just providing groceries, it’s being a central part of their every day.”įor more information, visit. “That’s what matters most – being a part of their community. “Whether it’s supporting their Little League, heading up charity golf outings for Big Brothers Big Sisters of America, our franchisees are just so engaged in their communities.” “ is really our franchise group or the nature of our stores and the way they operate within their communities,” Isken said. What really matters to Isken and McGowan is if a location contains the Piggly Wiggly “secret sauce.” “We have a road map outlining perspective new locations,” Isken said. Those new opportunities are in the planning stages. These stores range in size from about 18,000 square feet to 65,000 square feet.īusiness is continuing to grow as the company looks for “new opportunities with our existing customers as well as adding new customers to the mix,” said Mike Isken, senior director of finance for Piggly Wiggly Midwest. The corporate and franchise stores are in Wisconsin, but the independents are scattered throughout Wisconsin and Illinois, according to McGowan. The company consists of more than 100 retail stores that include a combination of corporate-owned Piggly Wiggly locations, independent Piggly Wiggly franchise customers and independently-branded (non-Piggly Wiggly) customers. The Fresh Brands moniker went away in 2009 when it adopted the Piggly Wiggly Midwest name.Īs of two years ago, Piggly Wiggly Midwest sold to C&S, McGowan said. The company was acquired the following year by the Butera Family. In February 2006, Fresh Brands was purchased by Certifresh Holdings, Inc. The company experienced various changes throughout the 2000s. The wholesale company continued under the Schultz Sav-O name until June 2001, when it became known as Fresh Brands, Inc., McGowan continued. By 1998, franchise rights had expanded to include all of Wisconsin and parts of Minnesota and Iowa. In 1982, the company obtained the right to grant franchises under the Piggly Wiggly banner in parts of eastern and central Wisconsin, northern Illinois and Michigan’s Upper Peninsula. It operated as a corporate entity for Piggly Wiggly for 20 years, McGowan explained. Schultz Sav-o Stores went public that same year. ![]() In 1949, the brothers began operating Piggly Wiggly corporate retail stores, according to Mark McGowan, SVP of retail for C&S Wholesale Grocers LLC.īy 1962, the company’s name had been changed to Schultz Sav-O Stores Inc., following Schultz Brothers Co.’s purchase of Sav-O Corp., which was a trading stamp company. by brothers Herman, Arthur and Oscar Schultz, the company was a wholesale dealer dedicated to serving independent grocers. Headquartered in Sheboygan, Wisconsin, Piggly Wiggly Midwest has been a regional institution since 1911.
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